How to launch an original children’s franchise in a Web3 world

How to launch an original children’s franchise in a Web3 world

Cyma Zarghami knows what it takes to create bona fide success in the children’s TV business. It’s not measured by Nielsen ratings or unique users or page views, but something much more elusive: Playground faith.

“It’s something kids want to carry in their backpacks,” says Zarghami. varietyStrictly Business’ weekly podcast. TV shows are no longer stand-alone properties, but part of larger narratives involving social media, video games, and dedicated fan communities.

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“To become a franchise in the children’s world, you almost have to be everywhere at once, immediately,” she says.

The longtime Nickelodeon leader created his own production banner, MiMo Studios, which launched its first project in June, “@HippoPark,” a series of animated shorts that debuted on YouTube.

Zarghami spent 33 years at Nickelodeon, the last 12 of them as president, before stepping down in 2018. She knows as well as anyone how difficult it is to bring young viewers to traditional TV content at a time when attention they are so drawn to it. many directions on so many platforms. But as she looked around at her options after leaving what was then Viacom, Zarghami didn’t have much doubt about her next move.

“I still have kids in my veins,” she says. “I’m staying in kids because I want to see what the next version of the kids ecosystem will look like.”

Zarghami details the steps MiMo took as an independent to get up and running and how he envisions “@Hippo Park” as a building block for a metaverse of properties and characters that are woven together. She notes that in the developing world of Web3 entertainment, creatives will have to get used to dealing with direct feedback from fans at a granular level about what they want to see next for their heroes and villains. .

“Everyone needs to go into the next generation of content with an open mind,” says Zarghami. “It will require people to work in very different ways than they are comfortable working.”

MiMo is starting to work just as the biggest streamers are starting to put the brakes on kids’ programming. And the big three of the linear era – Nickelodeon, Disney Channel and Cartoon Network – are clearly in a period of reinvention as their audiences move away from TV to TikTok and other social platforms.

For Zarghami, it’s a big time of transition for an industry he knows well, which makes it an exciting time to plant his own flag as a producer.

“Throwing a lot of things at an audience to see what sticks is a starting strategy,” says Zarghami. “Now what’s going to happen is people are going to spend a little more time making sure they’re making the right choices. And that’s also part of the maturing of the streaming business.”

“Strictly Business” It is varietyhis weekly podcast featuring conversations with industry leaders about the business of media and entertainment. New episodes debut every Wednesday and can be downloaded on iTunes, Spotify, Google Play, Stitcher and SoundCloud.

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