Jesmonite is targeting further global expansion as the firm turns 40

Jesmonite is targeting further global expansion as the firm turns 40

Jesmonite is targeting further global expansion as the firm turns 40

Jesmonite, based in Bishop’s Castle, is marking its ruby ​​anniversary with new products and even more growth plans.

The company, which was launched in 1984, aims to expand its product range, transform the business structure with nine global “hubs” and increase the number of retail stores stocking the material by 900%.

Jesmonite compound – an acrylic modified gypsum composite – is a safe alternative to fiberglass (GRP) and a lightweight alternative to pouring concrete and has grown in popularity worldwide in recent years, being used by millions of people to make jewelry products. at the tables at the facades of the buildings.

CEO Piran Littleton said: “We are delighted that Jesmonite is going from strength to strength and this 40th anniversary is a great opportunity to reflect on recent success and look to the future.

“Our first ‘hub’ was launched in Belgium last year and makes it easy to order and deliver Jesmonite across Europe. We will now recreate the hub model globally, with others being developed in the UAE, North America and Canada, South America, Australia and Asia.

“It’s an interesting time. We have only recently entered the American market and we know there is a lot of interest there, so we are eager to see this cleavage.

“We also want to increase the retail exposure of Jesmonite. We currently have over 500 retail outlets worldwide stocking Jesmonite on their shelves and our goal is to have 5000 retail outlets stocking our material by the end of 2026.

“Our staff work incredibly hard to achieve our goals and the team is enjoying this moment to reflect on 40 years of great business. In 2022, Jesmonite won the Queen’s Award for International Trade and we hope for more of the same in the years to come!”

To mark the anniversary, Jesmonite has launched three new pigments – a pink, purple and orange – which have been popular with crafters, as well as a ‘Recommended by Jesmonite’ label on a wide range of products, particularly in the hobbyist and handicraft.

In addition to the Belgian hub, the business has distributors worldwide, from Canada, Greece, Singapore and Korea to distributors in India, Slovakia, the Czech Republic, Hong Kong and New Zealand, and more in Palestine, Thailand, Ukraine , Vietnam, Puerto Rico and Nigeria.

People have also signed up to become Jesmonite brand ambassadors, promoting the popular material and its benefits on social media.

Jesmonite has been used in large-scale projects including a 5-star P&O cruise ship which has 6,000 pieces of wall art made from AC100 and the King of Bahrain’s private residential palace which has AC730 Corinthian columns, pilasters, cornices, friezes , balustrades, windows and door surrounds and other ornamental elements.

Jesmonite is also used at HSBC’s UK headquarters in Birmingham, the Haunted House Monster Party at Legoland Windsor and the luxury Saga cruise ship The Spirit of Discovery.

The largest Jesmonite plating project to date is Light Canada Water’s multi-phase dock regeneration project in Southwark, London.

Piran added: “Both the creative and architectural sides of the business have seen a boost recently, with many more people discovering Jesmonite and also discovering its versatility.

“We love seeing what people create with the material, and as well as growing our business over the next 40 years, we know that creatives and architects will also experiment and come up with exciting new products!”

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