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Placer.ai: Mall traffic is closer to pre-pandemic levels

Placer.ai: Mall traffic is closer to pre-pandemic levels

Placer.ai: Mall traffic is closer to pre-pandemic levels

SCHEELS-Chandler Fashion Center-AZ

Opened last September, Scheels and its wheel increased traffic by 45 percent at Arizona’s Chandler Fashion Center.

The recovery of US mall traffic due to COVID-19 is proceeding at a healthy pace, according to a new white paper from Placer.ai.

During the heart of the pandemic, visits to all types of malls tracked by foot traffic analytics provider Mall Index were 10.7% to 15.3% lower than they were in 2019. But shoppers began streaming back in 2022 and, by 2023, visitation differences around the world. all retail real estate sectors were only 2.3% lower than they were in 2019.

Outdoor malls included in Placer.ai’s Mall Index actually outperformed the industry average over that time period, with a difference in visits of just 1%. Meanwhile, closed malls pared their traffic decline to 5.8%, after falling 11.3% in 2022.