Key AFL official Kylie Rogers has been appointed head of the VRC


The Victorian Racing Club (VRC) has confirmed the appointment of Kylie Rogers as CEO, replacing the departed Steve Rosich on 1 September.

Rogers joins the VRC after spending the past seven years at the AFL in key roles such as Managing Director of Customers and Trading.

The highly regarded director becomes VRC’s 14th CEO and chairman Neil Wilson was delighted to announce the appointment.

“On behalf of the VRC Board, I am very pleased to announce Kylie Rogers as the 14th Chief Executive of the Victoria Racing Club in the club’s 160-year history,” Wilson said in a statement.

“Kylie is one of Australia’s most well-known and respected senior executives. With over 25 years’ experience working in the AFL, Mamamia and Network Ten, she brings a high level of commercial acumen and impressive client and media experience across major events, entertainment and sport.

“As part of an impressive resume, Kylie has overseen the AFL’s significant commercial growth, played a key role in the redevelopment of Marvel Stadium, growing the AFL’s digital and marketing platforms and been instrumental in improving the customer experience and acquisition strategy of the fans. .

“We believe Kylie’s career experience and leadership qualities are extremely well aligned with our strategy and delivering the next exciting chapter for VRC, which includes accelerating our local and global racing, events and media ambitions, including the Melbourne Carnival Cup and to build the next generation of the Flemington Racecourse precinct as a year-round sports and entertainment destination.

“Kylie will take the reins on September 1 and we look forward to welcoming her to the VRC team and beginning her engagement with VRC members, partners, racing fans, the racing industry and government.

“I would like to once again thank outgoing CEO Steve Rosich for his significant contribution to VRC. Steve joined the club mid-pandemic and successfully led the business through COVID, achieving significant milestones including record membership, increased Cup Week crowds and new media and betting partnership with TAB and Nine Entertainment. Steve’s last day with VRC will be July 31, which coincides with the end of the racing season.”


Kylie Rogers is reportedly set to be appointed as the new CEO of the Victorian Racing Club (VRC).

Channel 9 journalist and SEN Regular Tom Morris reports that his colleague Tony Jones has landed an exclusive interview with Rogers where he will announce the news.

Rogers has announced his resignation from the AFL as the competition’s customer and commercial AGM.

Former AFL chief executive Gillon McLachlan had been heavily linked with the role previously.